About BookFormula
Your trusted partner in wealth creation and financial planning. We are committed to providing real value for money with transparent dealings and the highest ethical standards.
Our Story
BookFormula is one of the Authorized Persons of India's leading retail full-service broking house, Motilal Oswal Financial Services Limited. We have been serving clients for over two decades with a commitment to excellence and integrity.
Our core purpose is to Create, Cultivate, and Capitalize Money for our clients. We believe in providing real value for money with transparent dealings, honoring commitments with the highest ethical standards.
Our approach is entirely client-centric with a clear focus on providing long-term value addition to clients while maintaining the highest standards of excellence, ethics, and professionalism.
200+ Clients
Trusted by over 200 satisfied clients across India
21+ Years
Over two decades of experience in capital markets
SEBI Registered
Authorized Person of Motilal Oswal Financial Services
Expert Team
Qualified professionals with deep market knowledge
Our Core Values
The principles that guide everything we do
Meet Our Team
Experienced professionals dedicated to your financial success
Vaishali Shah is the owner of BookFormula and an M.Com graduate from the University of Mumbai. With 21 years of experience in the capital market as a sub-broker, she initially worked as an in-house business associate with Angel Broking Limited and now serves as a Business Partner with Motilal Oswal Financial Services Limited.
Our Mission
To empower individuals and families to achieve their financial goals through expert guidance, innovative solutions, and unwavering commitment to their success. We strive to make wealth creation accessible, transparent, and rewarding for everyone.